Cells for Life and Upside-Down Marketing have worked together for over one year. Our initial request was simply to have them design a new logo and poster. Upside-Down delved into the cord blood industry and gained a full appreciation of the scientific/emotional balance that must be adhered to in health care advertising. They presented many ideas that were fresh, professional, and downright catchy. Based on the positive response of the initial work, we increased our involvement with Upside-Down Marketing to have them revamp our entire image. They worked with us to develop new promotional items, a new website, a trade show display, and many advertisements. Upside-Down Marketing also produced a new Cells for Life promotional video. 

The effect of their assistance in our campaign is clear and measurable. Our website traffic increased by 40% and client online registration requests increased substantially. Our client feedback forms consistently demonstrated comments from clients regarding the ease of accessing website information and registering online. Our advertising campaign also benefited. For example, Cells for Life received the back cover of a major publication at greatly reduced rates simply because the publishers of the magazine felt that the attractiveness of our ad reflected positively on the caliber of their magazine. 

Upside-Down Marketing provides highly creative and professional work. In addition, they are accessible, accommodating, and pleasant. We recommend their work highly. It is refreshing to find a firm that can combine highly creative and professional work with a strong work ethic.

With sincere appreciation,
Dr. Michael Virro, Medical Director and Owner, Cells for Life